GRAB – N – GO Customers’ Convenience
Consumers now a days tend to look for convenience and practicality and food retailers must deliver on this demand which, is why GRAB – N – GOs or open merchandisers are increasingly becoming more popular making them a trend in the food retail business. Over the years GRAB – N – GOs have become an essential piece of equipment to have in your food business, whether it’s a supermarket, C-Store, bakery shop or minimarket, GRAB – N -GOs have proven to be convenient and practical for consumers and an efficient piece equipment that help vendors increase sales of their displayed products up to even 50%. Therefore, at Rimasee Commercial Equipment Corp we tell our customers to take advantage of the trend by merchandising a mix of products beyond your normal menu and offer customers a convenient way to help themselves with our well-designed GRAB – N – GOs.
These GRAB – N – GOs can be placed on front end caps or anywhere else for that matter. Both horizontal and higher-capacity vertical versions are usually available. The main advantage to GRAB – N GOs or open merchandisers cases is the quick access to freshly prepared sandwiches, salads, beverages or even hot foods now that we have a HOT GRAB – N – GO that will allow you to sell more hot prepared meals to customers. All our GRAB – N – GOs will have retractable night curtains to hold in cold air during off hours to save energy as well as LED canopy lighting for optimum product illumination and lower energy usage.
When equipment placement makes sense the customers´ experience becomes convenient and practical. Manage traffic flow with ease thanks to these suggestions:
- Place beverage coolers in places where they won’t disrupt traffic flow. That means avoiding busy spots where customers are already waiting in line for something else.
- Stay prepared. Plan to keep backup refrigeration close to upright refrigerated air screen coolers and keep items pre-chilled to make sure the food that goes into upright, open air refrigerator models stays fresh, safe and at the right temperature.
- Grab customers’ appeal with eye-catching design. Try implementing shaped or curved merchandising units to mix up classic C-store design.
Location is critical to performance in other ways, too. The air-screen that keeps cold air inside the GRAB – N – GO from escaping into the surrounding environment can be easily disturbed if you’re not careful about where you put these cases.
Think of it like the effluent plume on your hood. Anything that interferes with capture and containment will make the hood less efficient (and affects other systems like HVAC). Follow the 5, 10, 15 rule to make sure air flow in your operation won’t interfere with the efficiency of the GRAB – N – GO.
Locate cases at least 5 ft. away from exterior windows. Direct sunlight increases the heat load on the case, making the compressor work harder. Windows that open, of course, can let in breezes that will disturb the air curtain.
Make sure cases are at least 10 ft. away from HVAC vents, for the same reason you avoid putting four-way ceiling vents in front of the hood canopy—air blowing toward the front of the case will disturb the air curtain. If the case has a glass front, air from the HVAC vent might cause condensation on the glass.
Finally, locate open display cases at least 15 ft. from exterior doors to prevent drafts from interfering with the air-screen and letting warm air into the case.
So, to sum up let’s look at some of the advantages of having a GRAB – N -GO:
- Products are more visually appealing
- Sales from open cases are typically 50% higher – and in some cases – as much as four times more
- Customers can take the products they want quickly and easily
- Lines are limited – more than one customer can take an item at the same time
Do not keep yourself from improving your customers’ experience and in improving your sales, it’s time for you to get your GRAB – N – GO from Rimasee Corp!
